You are here
USQ wine department revamp at FreshDirect.com
For our long-term client's web store, we have implemented a complete overhaul of the Union Square Wine & Spirit Department at FreshDirect.com, both in design and in function. FreshDirect is the leading online fresh food production and distribution service in the US, offering unparalleled quality, product customization and value pricing from its state-of-the-art facility in New York.
Requirements
Our job was to apply a new design for the USQ wine department on the website, including the department page, category pages and product pages.
Challenges
The content structure was already described in their existing Content Management System for driving the already implemented functions. We had to introduce the new and improved functions in a way that FreshDirect only had to perform minimal changes on this structure.
Solutions
The special requirements needed custom solutions. We have developed a custom wine filter index, a custom rich filtering menu and various rich carousel widgets for the user interface. In some cases we could use the YUI framework for JavaScript development but we also had to develop a lot of custom functions.
Cooperation
USQ provided the basis of the content and the product ratings.
Issues
There was some difficulty with handling the graphic elements, as they had been provided to us gradually during theproject, so we had to replace old or placeholder images many times, raising the developer effort.
Progress
Even with such a varied team the project was progressing really well and was finished on time.
Results
USQ's re-designed wine store at FreshDirect.com is online and functioning, and our partnership continues to create significant value.